LILLE BOUTIQUE

LILLE TROUSSEAU

LILLEBOUTIQUE.COM

Founder / CEO / President

Portland, Oregon • 2007–2021

Lille Boutique began as a vision for a distinctive, community-centered retail experience and grew into an award-winning Portland fashion destination with multiple locations and a thriving ecommerce business that prompted the creation and acquisition of Shopigniter.

As Founder, CEO, and President, I led the company across brand strategy, marketing, retail operations, ecommerce, creative direction, partnerships, events, and customer experience. I developed campaigns and experiences designed to turn customers into a community—from fashion shows and editorial lookbooks to collaborations, special events, and digital marketing.

The result was a locally beloved brand generating more than $300K in annual revenue and a retail experience that connected fashion, creativity, and community. And I had fun doing it!

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